These are the final Photoshopped images from the photoshoot. It proved a success as the yellow theme used through connotes a optimistic and fun element which will engage the audience with the brand. Together myself and Alex created the packaging, icons, menus, business cards and logo, these work well as a collective whilst also working separately. 

The icons represent what the cafe has to offer inside in a simple and creative way, they work throughout the brand as shown on the menu and packaging. The logo also supports the brand as the type is clear and legible even from a distance, the layout creates a engaging and unique way for the audience to perceive the brand.

The packaging size has been considered to fit on one hand of the audience, this is to make sure that the consumer can eat the product with the other hand which communicates that the cafe offers food with ease and not something that will take up too much of their time on their day to day lives. The icons have been printed onto tracing paper to bring the packaging together and give something to catch any unnecessary mess from the product.

The menu has been designed in a simple and understandable way, with three different columns of information it presents what the cafe is offering in simple and understandable. The audience will select a bread, select a topping, then select a drink, we wanted the cafe to communicate to the audience that the experience of purchasing any products will be with ease an fuss free. 

Overall the brief has been a success and working with Alex collaboratively has utilised our skills to create something unique and fun. There has been strengths and weaknesses throughout the brief and many issues that we have faced however, we've found solutions to the issues and created something that works and communicates what the cafe has to offer.