Home » December 2015
Done! I used digital printing for my cards as I wanted a clean yet effective finish to work alongside with the aesthetic of the designs. The stock chosen was a 120 gsm card which had texture adding more depth to the designs. The off white colour of the card contrasts with the brightly coloured designs making them stand out and create more of an impact.
The cards then took six hours to cut out individually.
After the cards were cut out I arranged them into separate piles ready to sell. By this point I was pleased with the outcomes as there was concerns whether the designs would be too minimal with not enough design to them. However as a set it there is a consistent theme throughout which works to my advantage as it could influence customers to buy more than just one. I made sure there was no text on the cards to continue with the minimal theme and trying not to reference any religious holidays, this was to ensure that the audience for my cards would be broader.
Today I met the musicians from Leeds College of Music who are in a band called We Built a Mountain. I got an exclusive sneak at their upcoming music which made me more excited to work for them. The music is more of an indie/pop genre which have instrumentals that have a Foals kind of sound yet the vocal are more jazz which benefits the band as there isn't a band that sound quite like them.
I asked them numerous questions to ensure I have a good idea of exactly what they want. As they are planning on gigging around Leeds I suggested different merchandise and promotional material which would benefit them getting exposure to the public.
Notes from meeting:
- Logo: Triangle/minimal
- Track Artwork: Title - Transform
- Flyers: Gigs (need updating regularly)
- Facebook banner
- Digital artwork
Ideas/requests:
- Imagery/illustrations - potentially collage
- Colourful but not cheesy
- Minimal
- Positive colours: Pastels, brights
- Sky Colours: Sunrise, sunset
Needs a consistent theme
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