I got this book for my birthday last year and I've only just decided to give it a read. Only to find its full of useful references and information on just about anything in the design industry. As my brief requires me to increase examine graphic design outputs relating to social, ethical and political changes I found many examples in this book which gave me knowledge on what existing artists have created to respond these movements and changes. 

Caricature 

"Caricature visually accentuates and mocks the faults of the powerful, corrupt, pompous and vain. It mercilessly ridicules and pillories politicians, royalty and the famous. Johnathan Swift author of Gulliver's Travels, advised that politicians should be repeatedly pinched, pricked and punched to remind them of their forgotten promises, caricatures miss no opportunity to attack targets by transforming them into bloated pigs, preening peacocks, incontinent drunkards and ravenous cannibals."


Fluck and Law, Thatcha! 1989
 Peter Fluck and Roger Law are the 20th century's Gillray and Hogarth. They pilloried royalty and politicians throughout the 1980's and 90's with their outrageous weekly UK TV show Spitting Image. They target Margaret Thatcher who demonically slices Britain from the rest of the world.

Expressions Visualised

"Everyday language is dense with expressions that can be repeatedly visually: He minced his words. They were a puppet government. He went off the rails. Life is a bowl of cherries. Life is a bed of roses. He's lost his marbles. It puts hair on your chest. He's a moneybags. Money doesn't grow on trees. He was stabbed in the back. She put her foot in her mouth. They had blood on their hands. It was a bloodbath. He threw in the towel. He threw his toys out of the pram. He was spineless. It cost an arm and a leg. They'll have the shirt off your back. She was clutching at straws. It was the last straw. They're on the gravy train. She was skating on thin ice. Too big for his boots. Put yourself in his shoes. Take a backhander. He was rooted on the spot."



James Gillray, The Plumb-Pudding in Danger, 1805
British prime minister William Pitt and the French Emperor Napoleon carve up the world between them - cutting off more than they can chew.

Flags

"For thousands of years flags have been used to convey messages that indicate membership of a tribe, army, religion, city or nation. They have been a source of inspiration for many designers, photographers, film-makers and artists, including Robert Frank, Robert Mapplethorpe and the Pop artists."


Rooney NIKE flag
Footballer Wayne Rooney creates a passionate human English flag of St George in this 2006 campaign for NIKE created by ad agency Wieden and Kennedy.

Union Jack swastika 
A 2002 campaign to stamp out racism on UK university campuses created for the UK National Union of Students by ad agency Bartle Bogie Hegarty.

Garage Genius

"Having no money, no budget or no computer is no barrier to communication. When German-born artist Kurt Schitters was imprisoned in Douglas Camp on the Isle of Man during the Second World War he turned his room into a studio. Here - to the amazement of his guards - he created sculptures from porridge and made prints using stolen pictures of lino tile. Ideas created with even very little money can be hugely impactful."



Paris SS 
An incredibly provocative and impactful anti-police poster produced to be fly-posted and carried in demonstrations during the 1968 government protests in Paris. It was designed and screen-printed by the creative workshop known as Atelier Populaire.

Hands

"You can solve any brief with an image of hands. Handprints were the first marks early humans left on the walls of caves. Way before we had learnt to make drawings with tools we could make patterns with our muddy hands. Everyone has individual hand and fingerprints. They are a record of uniqueness, used both by police to identify criminals and to celebrate achievement and fame when celebrities press their hands into the wet cement in public ceremonies in Hollywood."


F. H. K. Henrion, Poster for the United States Office of War information, 1994
Four hands representing the nations of Russia, US, France and Britain, smash fascism. Henrion was born in Germany, trained in Paris and emigrated to England in the 1930's, adopting British nationality. He was a hugely influential designer in the 1940's and 50's.

Reversing Problems

"A great idea is sometimes described as having turned a problem on its head. Looking at the reverse of a problem can reveal new ways of thinking that may lead to an answer or fresh ideas."


Food Exhibition
Attempting to reverse the problem of always having a huge mess to tidy up after art student exhibitions, tutors set this project in which food was the only creative material allowed, hoping that the entire show could be eaten leaving nothing to clean up.

Satire

"Satire is the attack dog of comedy, the pit bull that can sink its teeth into the high and mightly and draw blood. It is a weapon the powerless can use against the powerful; it takes the side of the little guy against the bully. One satirist described his job as 'comforting the afflicted and afflicting the comfortable'.


Gerald Scarfe, Jen Relieves Congestion 2003
In this drawing of Gerald Scarfe ridicules the former mayor of London Ken Livingstone as a drunken clown who talks out of his arse. The punning title twists the knife, implying Livingstone has the shits and referring to his scheme aimed at unblocking central London by charging cars to enter. 

Unexpected Venues

"It is said that when trying to communicate, the only space worth buying is the space insider viewer's heads. The usual spaces purchased for spreading messages are billboards, posters, 30-second television and cinema advertisements, magazine and newspaper pages and space on the internet. As communication through these traditional slots becomes increasingly ineffective, new and unexpected spaces can be found that convey messages in different and more exciting ways."







Here I tried to experiment further with my layout ideas as I wanted to see what it would look like digitally. As I had recently done a photoshop workshop I had learnt how to do the duotone effect on an image so I thought it would be useful to try it out on my own images. This however I found had no real relevance or message behind the reason to do this so I went back to experimenting with different ideas.







Trying out a landscape image I experimented with different layouts for type and the type itself. I wanted it to be appropriate for the style I was influenced from but still be legible for my target audience.




I then played around with the image itself as I thought it could do with a little more vibrancy and try bring out the best colours within the photograph to make it look more desirable to visit the beach. Again I had learnt more things in the Photoshop workshop I attended and thought they were useful to try out in my own work.




These are the experiments and development of my ideas for the leaflet. This piece of design was my main augmented design idea which I thought would be appropriate and useful. I wanted to keep it clean and minimal so when my target audience use their device it instantly jumps them into a video. Here is my idea for the augmented design:

In this short clip the camera pans down across the coast line, then inside a car thats going through the country with the sun shining the sky a vibrant blue. Inside is a child holding a kite, he looks out the window and smiles at the weather, hes very pleased its glorious sunshine to visit the beach. Then his kite comes into shot and eyes and a mouth have been animated onto it. The kite also looks up into the sky and gives an ‘aw’ expression that he too is also pleased its sunny. The car then arrives at the beach and the kid is running out towards the sea, holding his kite he is grinning with excitement and happiness, the camera then pans up to the kite with the exact same expression. He then joins the other children on the beach with kites, each kite having its own animated face that suits the child. All whilst in the background the song “Let’s go fly a kite!” is playing in the background. The camera then pans out from the beach where you can see all the families and children leaving you with itchy feet to get to the nearest beach. Text will then appear saying ‘Clean out your cob webs and re-live your youth’, underneath will be the address of my website and the email to go alongside it.




Here I tried experimenting with different ways I could interoperate the historic feeling of the beach but have another side in colour to represent modern day. I was not too pleased with the way my final outcome turned out and until after I had printed out had I decided that my entire idea was rubbish (in my opinion) I focused too much on my target audience without doing enough research into the stereotypical elderly people and parents of families, this I think made me stick to a very boring and mundane layout and style of the poster. Due to the timescale I did not have enough time to go back and re-evaluate where I had went wrong but I have at least the time to evaluate the strengths and weaknesses without the project.











I started off with sketching different layouts and ideas I had for this brief. From my research I thought the best way to pull my audiences sense of nostalgia I found that using inspiration from the retro railway posters would be the best way to approach it. Having different photographs from the seasides it will hopefully remind my target audience that the seasides are still here and influence them to visit them.




After doing some brainstorm ideas I then picked the strongest ones and scaled them up larger so I could play about more with the layout and type considerations. However I found I could not get a proper visual idea of what it would look like without doing it digitally so I then went onto photoshop to experiment further.






These two are examples of augmented design. I found this information on creative bloq which I found extremely useful: Augmented Reality differs from Virtual Reality in one crucial way, and the clue's in the name. Rather than creating an entire simulation of an environment from scratch that a user can then engage with, AR 'augments' what's already there by incorporating digitally created, often real-time-controlled interactive elements directly into your view of the real world.

Of course, as with Virtual Reality, this requires both software and hardware – the former to create and control the virtual elements, and the hardware to manifest them in front of your eyes.
In some cases, this is literally as simple as an app on a smartphone or computer screen – but it scales all the way up to large-scale digital advertising billboards, or even tools to overlay the AR graphics directly onto your field of vision.
It really lets the audience be absorbed into a virtual reality almost however the footage used in the magazine is real and can be also interactive. This is definitely something I am going to consider in my own designs as I think it could benefit my brief a lot.



Holly Worthinton:





This caught my eye as I thought it was a real concept and illustration for the beach. Its simple yet effective and all hand drawn giving it that handmade authentic feeling. This is something I am considering in my own work as I could take elements from each seaside, draw them with an ink pen and just leave it black and white so makes an impact and draws attention. People can then recognise these features




Old British Railway Posters:









These are examples of retro railway posters which mainly influenced my ideas for my brief. I think they all contain an essence of a historic feel with the hand painted designs. The layout mainly consists of a white border with the image aligned at the top, then a block of white space at the bottom perfect to add type. I think its extremely effective and will catch my audiences attention with a feeling of nostalgia, as my audience is mainly parents and the elderly I think this will be suitable as it will influence to re-live their memories and visit our famous seasides. However I do not want to completely replicate the posters shown above so I want to experiment with the images I have and make something just as effective. 


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