I am very happy with my finals for this brief. Using the green and orange colour scheme I thought really helped brighten up the topic I was communicating whilst also making it look interesting. The green represents a sense of hope and a positive attitude for the future whilst in contrast the orange represents a warning. I was considering using red however my booklet is aimed at the working class and I wanted a more humorous approach to it, red would of been too harsh and in your face whilst orange still caught attention and kept the message I was communicating in a serious manner. Each illustration apart from the map was created in Illustrator. I found this extremely fun and interesting at finding different shapes and objects to easily communicate my message. As I had never used InDesign before it was such an improvement from Quark Express which is what we had to use in college, it made making the booklet almost a breeze. I thought trying to go for a info graphics theme would suit my target audience because its simple and easy on the eye, whilst also using body text to keep the serious tone and communicate my message.

These are the final layouts for my double page spreads. I am fairly happy with the outcomes however I think the first two are my most strongest boards at communicating my message. I wanted a clean minimal look to my spreads because the topic I am communicating is very, this is how it is plain and simple. Also the theme of the topic I am communicating is mainly corruption - greed - poverty in the world which is a very sad and ongoing thing, the black and white colour scheme I believe helps create that atmosphere to the audience. I have also used in some spreads a deep red, this is to portray how malicious and inhumane it is that we still have to deal with poverty in this day and age. The use of the black circles are also to represent coin which was my given word. Poverty, globalisation and corruption all boil down to money - power, people want more power therefore the more money they have the more they have control. 

- Legibility - 

This is the font family I created from my manipulated type. After manipulating a font and cutting away its different features, I then traced over the top and created an entirely new font. It consisted of a contrasting san serif typeface that looked slightly 60's. I then had to use the regular type and trace a bold, italic and thin type to make it into a font family. Unfortunately after drawing each lower and upper case regular, bold, italic and thin I realised that I had drawn each lower case the same size as the upper case. However, after scanning and drawing them on illustrator I corrected the size and scale which is shown above, this made it look a lot better and showed it was a successful front family.

The Independent Newspaper

Unknown Newspaper

This is a different newspaper I deconstructed. This newspaper featured a lot more colour and bolder headings, I thought the first thing that grabbed my attention was the large block of colour which had type and imagery inside. The bright colour instantly stood out, it also had a clean minimal san serif type which was scaled quite largely which informed you what the picture and coloured box was about. My eyes then darted to the bold heading at the top of the page which informed me what the body text featured below it was about, you could say the golden ratio applies to this page as the bright colours, bold text and imagery keep your focus around the page and not at the small print at the bottom. 

Daily Mirror

This is another example of a newspaper I have deconstructed, again unfortunately I forgot to take a photograph of the newspaper before I had cut into it. Below I have made a list of the various elements that caught my attention first on the page, the header obviously first as it is a white bold san serif font inside a black box which attracts your main focus first as it is giving you information on what the page is about. Below are mainly subheadings, almost all of them are in different colours the more brighter ones grabbing your attention first, finally the body text I positioned at the bottom as its the last place you read on the page after finding out what its informing you after reading the subheadings.

Magazine

This is an example of a magazine I deconstructed. It has a more messy layout as the baseline is not consistent throughout the page with the subheadings on an angle. However I suppose it does do the job of grabbing your attention as I have positioned them at the top of my hierarchies, the bold san serif type and colourful blue font grabs your focus straight away, the imagery comes second as it makes the page more visually exciting. Finally the body text contributes at the bottom giving more information on what the page is trying to tell you.

Magazine

I don't think this is a good example of a magazine hierarchies but I did struggle on finding good examples. As you can see below the main header and sub heading stand out the most as they are largely scaled and have colour. The imagery gives more information on what its trying to inform you, with the small print at the bottom giving more price information and where to purchase the products.