Here are some quick first ideas I sketched out to get an idea of how I want my cover to look. I want to incorporate america's and saudi arabia's social and political identities that will be easily recognisable to the audience. I tried out a mixture of using the american and saudi arabia's flag's which would have some form of tear revealing the other flag, this will represent the mistrust and dishonesty western society has broadcasted to its nation and show that there is other truth behind what we are told.





I've started out with a 32 page publication. The size i'm still yet to decide as it will have imagery and lots of body text therefore I think something as large as A4 or A5 would be suitable, this would leave room for the information to be spread out and not overcrowd the layout. As this is a heavy information based publication I think it would benefit the audience as it will be not too overwhelming.


Alan Watts published books

The Wisdom of Insecurity:


Blurb: We live in an age of unprecedented anxiety. Spending all our time trying to anticipate and plan for the future and to lamenting the past, we forget to embrace the here and now. We are so concerned with tomorrow that we forget to enjoy today. Drawing from Eastern philosophy and religion, Alan Watts shows that it is only by acknowledging what we do not—and cannot—know that we can learn anything truly worth knowing. In The Wisdom of Insecurity, he shows us how, in order to lead a fulfilling life, we must embrace the present—and live fully in the now. 

Cover analysis: Very nice soft approach to a book cover design. I like how the bold harsh red and orange colours are being covered almost by the soothing calm blue which reflects what the book is about: to help people with anxiety. The red and orange representing anxiety and stress whilst the blue represents calmness and collectiveness. The serif typeface also gives off a formal yet approachable feel to the book making it look friendly and inviting, this is something I will definitely be taking into account when it comes to creating my book cover. 


The Book: On the Taboo Against Knowing Who You Are:



Blurb: This book explores an unrecognised but mighty taboo our tacit conspiracy to ignore who, or what, we really are... We are therefore in urgent need of a sense of our own existence which is in accord with the physical facts and which over comes our feeling of alienation from the universe. Alan Watts asks what is the cause of the illusion that the self is a separate ego, housed in a bag of skin, and which confronts a universe of physical objects that are alien to it. Rather a person s identity (their ego) binds them to the physical universe, creating a relationship with their environment and other people. The separation of the self and the physical world leads to the misuse of technology and the attempt to violently subjugate man s natural environment, leading to its destruction. Explaining man's role in the universe as a unique expression of the total universe, and interdependent on it, Alan Watts offers a new understanding of personal identity. It reveals the mystery of existence, presenting an alternative to the feelings of alienation that is prevalent in Western society, and a vision of how we can come to understand the cosmic self that is within every living thing. Offering spiritual answers to the problems of a materialistic lifestyle, alienated from the natural world, Alan Watts is the voice of all who seek a deeper understanding of their own identity and role in the world.

Cover Analysis: This cover I'm not a fan of. The harsh yellow is unsightly and off putting, however it could work to the books advantage as it represents a hopeful/happy atmosphere which reflects what the book is trying to communicate to their audience. The double o in book joins up to make the infinity symbol which is a strong concept, it represents the infinite transfer of energy in the universe and how everything that goes around comes back around. The typeface and colours chosen for the type however contrast too much and do not reflect what the book is trying to communicate. 

Become What You Are:


Blurb: In this collection of writings, including nine new chapters never before available in book form, Watts displays the intelligence, playfulness of thought, and simplicity of language that has made him so perennially popular as an interpreter of Eastern thought for Westerners. He draws on a variety of religious traditions, and covers topics such as the challenge of seeing one's life "just as it is," the Taoist approach to harmonious living, the limits of language in the face of ineffable spiritual truth, and the psychological symbolism of Christian thought.

Cover Analysis: This is one of Alan Watts strongest covers. The pattern shows some elements from different religions that surround a black hole in the centre, it reflects his book as it represents being content with one self, once you focus that energy on yourself then the rest will follow and you will find positivity and happiness in a more spiritual and religious form. The yellow does not look too harsh and gives off a hopeful atmosphere which is what he wants to communicate in his book. These elements of design I definitely want to try out for myself when it comes to designing my own book cover. It clearly communicates what the book is about without looking too unsightly.

The Joyous Cosmology:


Blurb: The Joyous Cosmology is Alan Watts’s exploration of the insight that the consciousness-changing drugs LSD, mescaline, and psilocybin can facilitate “when accompanied with sustained philosophical reflection by a person who is in search, not of kicks, but of understanding.” More than an artifact, it is both a riveting memoir of Watts’s personal experiments and a profound meditation on our perennial questions about the nature of existence and the existence of the sacred.

Cover Analysis: I am rather fond of this cover. Whether its the ages look of the cover or the abstract design in the centre or the calming deep sea blue I like the overall feel of the design which is something I'm taking on board for when it comes to designing my own book cover. I think it reflects the contents of the book well as the colour and serif fonts invite you into reading the book to find out what its about. 

Alan Watts Behold The Spirit:


Blurb: Just as groundbreaking today as it was when it first appeared, Behold the Spirit is philosopher Alan Watts’s timeless argument for the place of mystical religion in today’s world. Drawing on his experiences as a former priest, Watts skillfully explains how the intuition of Eastern religion—Zen Buddhism, in particular—can be incorporated into the doctrines of Western Christianity, allowing people of all creeds to enjoy a deeper, more meaningful relationship with the spiritual in our present troubled times.

Cover Analysis: This cover is obviously trying to communicate the spiritual relationship that people have with one and another. The green colour does communicate a more earthy feel to the cover which is a good thing to represent what the contents of the book is about. The large serif font for the title however contradicts this atmosphere as it makes it almost look like a horror story than a spiritual book about finding your inner self.





This was the first ever video from which I heard Alan Watts from. Watching this at 16 year old I think made my mind up on where I wanted to go and what I wanted to do. I knew I loved being creative and I felt my skills on the computer were up to scratch therefore I pursued the graphic design route and chose to study it at college. What Alan Watts taught me has stuck with me all of these years later, I felt like he had it all worked out. You can forget the money and the possessions just focus on yourself and your happiness and everything else will follow. Now at the time I was quite materialistic, I was aiming for the high flying job that got me good money, a good house, a good life right? Now I know thats only an delusion, something we are taught in education to think that happiness is only found in having the money, the career, the car, the house when in fact its really a lot more primitive and simpler than that. But here we are, living in a world that does nothing but consume, once you stop focusing on the rest of the world and start focusing on yourself thats when you start making a difference to you and your world around you.




Alan Wilson Watts (6 January 1915 – 16 November 1973) was a British-born philosopher, writer, and speaker. When we were given this brief I instantly knew which philosopher I wanted to focus on and create a book cover for. I found Alan Watt's when I was 15/16 years old not really knowing where to go with my life or what I wanted to do, my perception on what success is compared to what it was when I was 16 has entirely changed due to my own personal experience and the fantastic guidance from Alan Watts. 

Source:

Younger years:
Alan Watts was born in London in January of 1915 at the start of the first World War. At a young age he became fascinated with the arts of the Far East, and by the time he was ten or eleven he began to read thriller stories by Sax Rohmer about about mysterious Oriental villains. This interest led him in turn to the works of Lafcadio Hern, Christmas Humphreys, and DT Suzuki, and by fourteen was writing on Eastern themes, and was published in the Journal of the London Buddhist Lodge before producing his first booklet on Zen in 1932.  He moved to New York in 1938 and then to Chicago where he served as an Episcopal priest for six years before leaving the Church. In 1950 he moved to upstate New York, and in late 1950 visited with Joseph Campbell and, composer John Cage, and Luisa Commaraswamy at his Millbrook farmhouse. Then in 1951 at the invitation of Frederic Spiegelberg he moved to San Francisco to teach at the Academy of Asian Studies.

Worldview:

Alan Watts was profoundly influenced by the East Indian philosophies of Vedanta and Buddhism, and by Taoist thought, which is reflected in Zen poetry and the arts of China and Japan.  After leaving the Church he never became a member of  another organized religion, although he wrote and spoke extensively about Zen Buddhism, Hinduism, and Taoisim. Some American Buddhists criticized him for not sitting regularly in zazen, even though he recorded several guided meditations teaching a variety of mediation techniques. Alan Watts responded simply by saying: “A cat sits until it is done sitting, and then gets up, stretches, and walks away.”

1950's & 60's: 

After teaching at the Academy of Asian Studies in San Francisco he became Dean, and began to give regular radio talks on KPFA, the Berkeley free radio station. In 1957 he published his bestselling Way of Zen, and in 1958 returned to Europe where he met with CG Jung. He was an early subject in pioneering psychedelic trials, and after recording two seasons of the public television series “Eastern Wisdom and Modern Life” traveled to Japan several times in the early sixties. By the late sixties he had become a counter culture celebrity, and traveled widely to speak at universities and growth centers across the US and Europe.

Later years:

By the early seventies Alan Watts had become a foremost interpreter of Eastern thought for the West, and was widely published in periodicals including Earth, Elle, Playboy, and Redbook. He appeared on CBS television’s Camera Three in 1969, and in 1971 he recorded a pilot for a new  show titled “A Conversation with Myself” for NET, the precursor to PBS.  When the series was not produced he recorded the shows in 1972 with his son Mark and his long-time audio archivist Henry Jacobs.  Overall Alan Watts developed an extensive audio library of nearly 400 talks and wrote more than 25  books during his lifetime, including his final volume, Tao; the Watercourse Way.  Alan died in his sleep in November of 1973 after returning from an intensive international lecture tour. A film on his life and works is currently in production.

Notes:

- Influenced by the East Indian philosophies of Vedanta and Buddism and even Taoist thought.

- Interested in Zen Buddism, Hinduism and Taoism. 

- Research public television series "Eastern Wisdom and Modern Life".



Methodology

What is methodology?

My idea: The method on approaching or challenging something and the process I go through

Google:

  1. Methodology is the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge.
What should be addressed?

- End users - their opinion, their views
- Know who I am addressing before I start answering a brief 

Methodology in graphic design is the theoretical methods that are applied to a process to help get to a solution in the most appropriate, effective and thorough way. Methodology is something to be considered at the start of a brief to gain structure to my process and to ensure I don't dive straight in and not really think about what I'm doing. It ensures I take a step back and think about who my target audience is and how I will address them which is very important. It also lets me underpin which method is best or appropriate which can be applied to a specific case. In the case of a client I would need to obtain as much information as possible working around the key elements: deadline, budget, 





Aspects I want to develop on:

'Some of the other work, by contrast, is lacking some of that energy.'

 - This I can agree with and is something I need to develop my skills on. Using colours that are appropriate is something I need to knuckle down on and make sure my work is exciting enough to stand out and look interesting.

'See more development: ideas that you are trying and either taking forward of rejecting just so the evolution of the work within a more rigorous process is taking place.'

- I need to expand on my ideas and not decide on an idea and follow through straight away. Try different ideas on different media's and formats, get more crit feedback and see what works and what doesn't.

'A really mixed selection of work - both in terms of the types of projects and also in terms of how successful they have been.
- In my evaluation I spoke about how I knew there were strong briefs and weaker briefs, this is something I'm working hard on to maintain a consistent pattern of strong briefs that have been answered in the most effective way.






This documentary is going off the American and terrorist topic but was one of the most enjoyable in my eyes. Michael Ruppert a former LA police officer turned independent reporter, he predicted the current financial crisis in his self-published newsletters. I found him very truthful and inspiring as a human being. The documentary is him recounting his career as a radical thinker and makes it clear about the crisis’s he sees ahead. His main passion is ‘peak oil’ a theory that we are soon to hit the peak of our oil usage, once past that peak we will hit a decline which would cause a global catastrophe. It was sad to hear his story on his career and how to many times the research he challenged to authority was mocked or ignored, and how the government chose not to address what he was showing them and even tried to intimidate him to stop him publishing his research. If however the truth got out about the oil crisis there would be a huge panic, thats something the government and media try to hide.




Reading the The Last Light was really an eye opener. It is a theory on what would happen say, if the oil was cut off from the entire world. It goes into detail about how goverments would fall, riots would break out and all authority would not exist, leaving the world in complete havoc. Although it is not entirely useful for my research it touched upon the relationship with the American and Saudi Arabian powers and even the elite powers. It should how the media tried and failed to cover up what was happening leaving people not knowing exactly what the dangers were, this I think it believable as we all know if the media exposed truth that was catastrophic there would be instant panic across the globe. It related to the Collapse documentary because Alex goes into detail about sustainabilty just like Micheal Ruppert did. Bringing the truth that us as a nation would not know how to grow our own food or even purify water. I am thinking my research is kind of heading for an exposure of the truth behind goverment conspiracies and how we as individuals can act upon it and protect ourselves.







I had to watch this documentary three times just to get my head around it. Adam Curtis simplifies a very complex situation and makes it easily understandable if you did not know anything about American powers and the relationship they have with Saudi Arabia and Iraq.


It begins with the meeting of President Roosevelt of America and King Abdulaziz of Saudi Arabia. As King Abdulaziz wanted to modernise his country like the west, so they formed an alliance. As America were in huge demand for oil,  the primister offered wealth and protection to Saudi Arabia, in return, they got to maintain the oil fields that are there. I took note that the king said “we will take your money, and we will take your technology, but you must leave our faith alone”, I found later in the documentary that the main faith within the heart of Saudi Arabia is Wahhabism. Wahhbism is a puritanical form of Islam, wanting to go back to the original teachings. Those who followed Wahabuism hated modern society and thought the western civilisation was corrupting Islamic beliefs. Therefore America protected Wahhabism through its thirst of Saudi Oil, and in doing do helped sow the seeds of radical Islam today. That pretty much answered my research into what I wanted to find out, the extreme ISIS problem , I wanted to know how and where ISIS had manifested from. However I do not want to focus entirely on ISIS, I want to find out other situations that have been covered up or ignored by goverments and mainstram media. It clear I am opening a can of worms, but to get a good understanding of what is really happening would be beneficial .






Watching Zeitgeist really opened my eyes on other theories out there that challenge goverment authority, global issues and media exposure. The part I needed to watch was part 2 in the documentary. It starts by theorising an idea that the goverment was part of the 9/11 attacks, with accusations that the President and Osama Bin Laden were connected, the buildings infrastructer was tampered with and even evidences conferences with congressman who completely ignore important facts that challenge the ‘terriost attack’.


Starting off there was articles being pulled up about the CIA running scenarios of planes crashing into the Pentagon and the World Trade Centers two years before 9/11, so they were perfectly aware of the procedure to take to avoid a scenerio like 9/11. I’ve searched for these articles online from New York Times and they do actually exists and were not just fornicated for the documentary. It also claims that George Bush had a relationship with Osama and his family, stating that on the day of 9/11 George was meeting Osama’s brother at a Carlye Group function. The Carlye Group is said to be directly linked with some of the world’s largest defense contractors, who made much profit on the post 9/11 anti-terrorism programme. This however cannot be proved, I’m trying to keep a very open mind whilst researching and try not to get too caught up in what the documentaries are informing me. The one part that got me was talking about the infrastructure of the building, with it interviewing the engineers who designed the builing it was pretty evident that something strange may have went on. The building collapsed in a pancake fashion, very similar to a controlled demolition as there was no resistance whatsoever. Even if the floors did heat enough to collapse they would fall through and leave the steel body still standing. Jet engine fuel burns at 


1500 degrees yet molten steel which was over 2000 degrees was found at the bottom of the rubble even 5 weeks after the attack. It leaves you thinking to yourself, how is it that jet engine fuel managed to completely melt the infrastructure to the point the entire frame and building topples into what looked like molten lava. Another thing was there was images of parts of the building found that looked like they had been sliced, just like a controlled demolition. This cannot be proven its from 9/11 though. The final thing I want to go over was the completely disintegrated planes that hit the Pentagon and the Shanksville crash site, now I used to be a little obsessed with planes when I was younger, especially after 9/11 so I used to watch Air Crash Investigations. I can say in confidence that every single plane crash accounted for, not matter the situation, always left rubble, body parts, and other parts of the plane scattered around the crash site.

After watching the documentary it really opened my mind on what issues the goverment chose not address, how it portrayed 9/11 across mainstream media and the message it sent out which still effects the minds in society in this present day. I am still having a very open minded view on the documentary as reading other peoples criticisms on the internet made me realise not to take everything as the truth. However it does seem apparent that something is not quite right about the situation, and the way the president dealt with it afterwards is very mistrusting. It also contributes towards my research on how the media portray situations and are able to give a very biased or untruthful message to the public to get them to think in a certain way. Again I think its useful to have this informatino for my proposed practical idea, to inform and educate the public.









After reading various articles from The Guardian and other newspapers its very clear there are mixed responses and biased views on war. Mainstream media yet again infiltrates the public into believing that countries such as Afghanistan and Iraq are nothing but violence, terror and bloodshed lands. An article I found first was about a book called ‘Life in War’ which focused on the humanitarian issues, with a special interest in telling previously untold stories of social injustice.  The images to the right are from the book and were photographed by an Iranian photographer Majid Saeedi. The article mentions Saeedi was tempted to photograph the war on the front line but instead remained with the people. As he was able to speak their language, it enabled him to embed with the people, showing photographs of suffering and violence that they had endured for over a decade. Saeedi also mentions that the men, women and children are the main victims of war, yet they are not seen anywhere. Afghan women are under immense pressure with the enforced Islamic laws and traditions that dictate what a woman is allowed to do in a male-dominated world. Forced marriages, domestic violence, poverty and lack of access to education are said to be some of the main reasons for self-immolation, an example is a photograph to the right which shows a 20 year old female who burned herself when she was 14. Its clear the presence from western society, civil wars and conflict within the country all have an impact on Afghans society, the photographs have gave me more of a close up insight of the damaging effects of war, the worst thing is its still happening right now.


In comparison to the other article I read from the guardian this article takes a much lighter approach to the documentation of Afghanistan. Steve McCurry has been photographing the landscapes and people of Afghanistan since the 1970’s and they really are spectacular, it was quite refreshing seeing these images as in the west the mainstream news focus mainly on the violence, suffering and terrible poverty. The article explains that it was not always a country of suffering, in the 1960’s it was an ideal tourist location, with snowcapped mountains, relics from empires thousands of years old, deserts and lush valleys. The picture to the right described by The Guardian is of “a lone horse galloping past two pillars of rock at the Band-e Amir lakes, they seem like a mirage at first sight, vast bodies of perfectly blue water nestling several thousand metres above sea level in the heart of central Afghanistan’s arid highlands. There is a shrine and a few people come to bathe, but mostly there is a haunting emptiness captured by this picture.” I think the article puts things in perspective for us as human beings, we get sucked in by mainstream media to believe anything they say and are not aware of the true horrors people of war are dealing with. There is a definitely a call for revolution, looking to our politicians and priministers for comfort of non-existing promises is dead. This is definitely fueling my project to educate and inform the public to broaden their perspective of the world we live in. 


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