Christmas Brief: How can we de-commercialise Christmas?

Research

- History of Christmas - cultural and religious references.
- Existing artists
- Target audience
          - Parents
          - Elderly
          - Children
- Tone of voice
          - Informal
- Christmas games
- Crafts and baking
- Old traditions.

To start off my research I've tried working out which direction to take to ensure I answer the brief correctly and appropriately. Looking at different cultural and religious traditions will ensure I have a good understanding of the different ways the UK celebrate christmas no matter what background. As christmas is a holiday that almost everyone celebrates I need to know what traditions are still ongoing and what have been lost over the decades. Existing artists that design christmas related items will also be useful as it will inspire me and show how artists are responding to christmas, sometimes it can enter the dangerous zone of looking very cheap and amateur.

The target audience for this brief will be mainly parents and children. As christmas is a time for families to come together and celebrate I've found this is the target audience I want to be aiming at. Creating something that is both engaging and interactive will be suitable to my brief as it will influence families young and old to spend quality time together which is what the brief should be communicating.

I need to research into old traditions that may have been lost in the past decades and consider bringing some of those traditions back to communicate my brief and influence families to spend time together. Years ago when times were a lot harder the focus on christmas was not just gift giving but spending time with loved ones, eating well and celebrating another year. Now it seems the focus of christmas is to consume and spend on each other but in an excessive way which looses some of the traditions on whole purpose of christmas entirely.