Researching into Idle Man's competition gave me a good insight as to what males view if they were to go online shopping. As you can see from the examples from above I found that the websites are very clean and simple; easy to navigate. The models used look very stylish yet casual giving off a very relaxed atmosphere. The pages also mainly use black and white with the pictures and banners full of colour which gives off more of a friendly enticing atmosphere and making it more exciting. Doing further research into what males think of their own style and clothes will help get more of an idea on how to approach to visual look of the project.