What do I want to communicate?
- Christmas is a time for families and friends to come together.
- Bring back family traditions of togetherness and spending time together in different ways.
- Create something engaging and effective towards my target audience that will influence them to do something with one another.
- Happiness can be found in something more handmade and sentimental rather than something purchased from a store.
Who am I communicating too?
- Children & parents (families)
- 4+ (I want to create a series of things that will be interactive and fun for all ages)
How will I communicate this?
- Advent calendar - scratch away? story telling?
- Christmas cards - DIY cards that will involve families colouring/painting them themselves.
- Baking/craft instructions - Something families can decorate their house or bake for their friends.
Christmas Themes:
- Santa
- Baubles
- Christmas tree
- Icicles
- Holly
- Polar Bear
- Sleigh
- Reindeer
- Ice Skating
- Hot chocolate
- Scarves/hats/gloves/coats/boots
- Santa's sleigh
Ideas:
- Scratch away advent calendar with a story or task for the audience to find out each day.
- Connect the dot advent calendar which then presents a larger image at the end for the audience to colour in themselves.
- Christmas cards that have been designed but left without colour for the audience to paint or fill in themselves.
Christmas cards that have been laser cut with a design leaving the background on the next page free to be painted or coloured in.
- Baking instructions on traditional recipes.
- Crafting instructions for the audience to create something to give to a friend or decorate their house with.
- Lasercut stensils/decorations
- Wrapping paper
Burning questions
Norman Mailer
Task:
We all know the expression "you've got to speculate to accumulate".
Regardless of whether you intend on starting your own creative studio, joining a small studio or working for one of the design behemoths we want you to understand the importance of sending out mailers to people that you want to work for, work with or just be friends.
By the end of today we want to see a piece of work that you feel sums up your creative practice, this could be a beautiful bit of hand drawn typography, a collage that makes us question your sanity, a psychedelic drawing, a mind bending painting or something indescribable.
After today, we want you to take your creation a step further and turn it into a mailer, make something that you'll want us to keep, make it unusual, make it brilliant, maybe the piece you'll make will end up being a screen printed cassette tape cover that you'll make a bit of music for us to listen to? Who knows?!
We want you to post us the mailers to our studio by Monday 26th of October so that'll mean you should have it in the post for friday before, heres the studio address:
DR.ME
Studio 104
Islington Mill
James Street
Salford
M3 7HB
Ideas:
Collage, psychedelic drawing, mind bending painting or something indescribable
- Organised chaos
- Always listen to music when working
- CD cover
- Record sleeve
- Favour drawing
- Illustration
- Fascination with different British subcultures
- Mixture of images and illustrations
Deadline: Monday 26th October
What is Christmas?
Here I have investigated into what Christmas actually is, where it originated from and the traditions that are still ongoing or have been lost over the decades. As my brief is to de-commercialise Christmas and encourage people to come together for quality time and keep up old traditions I thought this was a good direction to start off my research. As the main focus at Christmas is Santa Claus, Christmas trees and gift giving I have found from various sources of other traditions that used to be important and appreciated back when people could not afford to be so extravagant at gift giving.
Web research:
Source: http://wuwm.com/post/5-christmas-traditions-centuries-old-origins#stream/0
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My Analysis: Having never researched into old christmas cards before this was very interesting to find. It was designed by an Englishman in 1843 called J.C Horsley. The visuals are of what looks like a family at a gathering all sharing a drink and enjoying one another's company. The other illustrations left and right to the centre image look like they're sharing food and giving gifts, more christmas traditions. As the livelihood will have been much lower than todays society, Christmas will have been more on togetherness and having a good time with your family, not just giving gifts. The card represents what christmas should be like, this is something I am keeping in mind when it comes to the outcome for my brief.
Christmas Brief: How can we de-commercialise Christmas?
Research
- History of Christmas - cultural and religious references.
- Existing artists
- Target audience
- Parents
- Elderly
- Children
- Tone of voice
- Informal
- Christmas games
- Crafts and baking
- Old traditions.
To start off my research I've tried working out which direction to take to ensure I answer the brief correctly and appropriately. Looking at different cultural and religious traditions will ensure I have a good understanding of the different ways the UK celebrate christmas no matter what background. As christmas is a holiday that almost everyone celebrates I need to know what traditions are still ongoing and what have been lost over the decades. Existing artists that design christmas related items will also be useful as it will inspire me and show how artists are responding to christmas, sometimes it can enter the dangerous zone of looking very cheap and amateur.
The target audience for this brief will be mainly parents and children. As christmas is a time for families to come together and celebrate I've found this is the target audience I want to be aiming at. Creating something that is both engaging and interactive will be suitable to my brief as it will influence families young and old to spend quality time together which is what the brief should be communicating.
I need to research into old traditions that may have been lost in the past decades and consider bringing some of those traditions back to communicate my brief and influence families to spend time together. Years ago when times were a lot harder the focus on christmas was not just gift giving but spending time with loved ones, eating well and celebrating another year. Now it seems the focus of christmas is to consume and spend on each other but in an excessive way which looses some of the traditions on whole purpose of christmas entirely.
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