What do I want to communicate?

- Christmas is a time for families and friends to come together.
- Bring back family traditions of togetherness and spending time together in different ways.
- Create something engaging and effective towards my target audience that will influence them to do something with one another.
- Happiness can be found in something more handmade and sentimental rather than something purchased from a store.

Who am I communicating too?
- Children & parents (families)
- 4+ (I want to create a series of things that will be interactive and fun for all ages)
 
How will I communicate this?
- Advent calendar - scratch away? story telling?
- Christmas cards - DIY cards that will involve families colouring/painting them themselves.
- Baking/craft instructions - Something families can decorate their house or bake for their friends.

Christmas Themes:
- Santa
- Baubles
- Christmas tree
- Icicles
- Holly
- Polar Bear
- Sleigh
- Reindeer
- Ice Skating
- Hot chocolate
- Scarves/hats/gloves/coats/boots
- Santa's sleigh

Ideas:

- Scratch away advent calendar with a story or task for the audience to find out each day.
- Connect the dot advent calendar which then presents a larger image at the end for the audience to colour in themselves.
- Christmas cards that have been designed but left without colour for the audience to paint or fill in themselves.
Christmas cards that have been laser cut with a design leaving the background on the next page free to be painted or coloured in.
- Baking instructions on traditional recipes.
- Crafting instructions for the audience to create something to give to a friend or decorate their house with.
- Lasercut stensils/decorations
- Wrapping paper