Below is the presentation that we submitted to D&AD. It needed to be concise and not overbearing with information, it needed to flow easily and not contain too much text. 

Overall I am fairly pleased with the campaign however I feel that with more time it could have been improved and expanded. As we were pushed to one week to make the designs and with me being the only one to make everything it proved difficult to be happy with the outcome as we did not have time to reflect, evaluate and improve things. However, I do feel the campaign has taken a different approach to answering the brief, it engages the audience on multiple platforms and keeps a vibrant energy throughout the campaign. 

The campaign includes print ads which will be promoted using bus stops and billboards. A tv ad which promotes the campaign and reaches out to the public in a visual way,