Search Engine Optimisation

Search engines use algorithms to assess the suitability and ranking of websites based on search items.

Algorithms differ for each engine and are constantly updated as the web develops and grows. It is a way of making alterations to websites according to the criteria that search engines uses when 'crawling' web content.

Page authority refers to how likely a web page will be ranked in a search based on SEO optimism, internal linking and content relevance.

Domain Authority refers to how likely a domain will be ranked in a search based on age, popularity and size.

Factors that affect search engine ranking:

On the page factors
- Content
- HTML
- Architecture

Off-the page- factors
- Links
- Trust
- Social
- Personal

Violations
- Irrelevant/weak content
- Spam
- Paid for link