Search Engine Optimisation
Search engines use algorithms to assess the suitability and ranking of websites based on search items.
Algorithms differ for each engine and are constantly updated as the web develops and grows. It is a way of making alterations to websites according to the criteria that search engines uses when 'crawling' web content.
Page authority refers to how likely a web page will be ranked in a search based on SEO optimism, internal linking and content relevance.
Domain Authority refers to how likely a domain will be ranked in a search based on age, popularity and size.
Factors that affect search engine ranking:
On the page factors
- Content
- HTML
- Architecture
Off-the page- factors
- Links
- Trust
- Social
- Personal
Violations
- Irrelevant/weak content
- Spam
- Paid for link
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- Collaborative Brief
- Colour Theory
- Day Brief
- Design Principles
- OUGD403
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- OUGD404 Studio Brief 2
- OUGD405
- OUGD406
- OUGD406 Brief 3
- OUGD406 Studio Brief 2
- OUGD406 Studio Brief 4
- OUGD503
- OUGD503 Christmas Card
- OUGD503 Feathr
- OUGD503 Movie Poster
- OUGD503 Royal Mint
- OUGD503 Secret 7
- OUGD504
- OUGD504 Brief 2
- OUGD504 Brief 3
- OUGD504 Brief 4
- OUGD505
- OUGD505 Covered
- OUGD602
- OUGD603
- OUGD603 Brief 1 Christmas cards
- OUGD603 Brief 2 We Built A Mountain
- OUGD603 Brief 3 Secret 7
- OUGD603 Brief 4 D&AD Desperados
- OUGD603 Brief 5 Leeds Print Festival
- OUGD603 Brief 6 Toast Cafe
- OUGD603 Brief 7 Feminist Zine
- OUGD603 Brief 8 Gender Neutral Cosmetic
- PPP
- Secret7
- Studio Brief 1
- Studio Brief 2
- Studio Brief 3
- Studio Brief 5
- Type Journal