The three examples above are the mock ups I created to help the company get an idea of where the ad's will be situated and the format they will be in. The beer mats and flyer will both be augmented whilst the bus stop ad will not be interactive but just to advertise the company to the audience.

The beer mats were a last minute idea as from our research we gathered that the male target audience like to socialise mostly in pubs, we thought why not create an augmented beer mat which will entice the audience into interacting with the beer mat and find out about Idle Man. Below are three designs I experimented with as i wanted it to be minimal yet effective. The user will have a choice of three styles we decided on: formal, casual and smart casual. After they have decided they will then be transported to the idle man's website where they can browse further.