Developing further from the i/man design we wanted to do something that will give the brief a little more excitement and make an impact. Learning about augmented design in the last module was one of the most useful things, I suggested it to my partner who instantly agreed it is what we need to do to make an impression on the company and bring something new to the public. The augmented part comes in for the flyer or magazine ad, a person will take their phone, download the app then use it on the page where it will spring to life. Giving the options to chose from either casual, formal and smart casual this is a simple easy way for the audience to get exactly what they want.
More layouts on an idea of how the augmented design will look. Either using the designs of the 'i' or making the website spring up where the audience can get more of a look of what the website is offering them. It would include images and the right information to not make it look too overcrowded and busy but so the audience knows exactly what Idle Man is about.