These two are examples of augmented design. I found this information on creative bloq which I found extremely useful: Augmented Reality differs from Virtual Reality in one crucial way, and the clue's in the name. Rather than creating an entire simulation of an environment from scratch that a user can then engage with, AR 'augments' what's already there by incorporating digitally created, often real-time-controlled interactive elements directly into your view of the real world.
Of course, as with Virtual Reality, this requires both software and hardware – the former to create and control the virtual elements, and the hardware to manifest them in front of your eyes.
In some cases, this is literally as simple as an app on a smartphone or computer screen – but it scales all the way up to large-scale digital advertising billboards, or even tools to overlay the AR graphics directly onto your field of vision.
It really lets the audience be absorbed into a virtual reality almost however the footage used in the magazine is real and can be also interactive. This is definitely something I am going to consider in my own designs as I think it could benefit my brief a lot.
