- Plan -
Plan:
-Social Media:
The social media sites will be updated with the new logo and also the cover image (used on the presentation)
The social media sites will be updated with the new logo and also the cover image (used on the presentation)
- T-shirt designs:
Myself, Daria and Taylor. We will create one design each to be printed onto 'One Size Fits All' white polo neck tops. We will have at least one to show for Friday (the final crit/presentation).
- One main design on the front (screen printed)
- Our logo screen printed on the bottom of the right sleeve
- SkatePal's logo screen printed at the bottom of the left sleeve
(Tags with our logo and details of the competition (picture in the top posted to the internet) and also our information to the social media- This will be done by Johnny and Neil).
Myself, Daria and Taylor. We will create one design each to be printed onto 'One Size Fits All' white polo neck tops. We will have at least one to show for Friday (the final crit/presentation).
- One main design on the front (screen printed)
- Our logo screen printed on the bottom of the right sleeve
- SkatePal's logo screen printed at the bottom of the left sleeve
(Tags with our logo and details of the competition (picture in the top posted to the internet) and also our information to the social media- This will be done by Johnny and Neil).
- Logo:
Neil and Johnny have decided to re-design the logo using the colours from the presentation (black, white and blue C:40 M:15 Y:0 K:0). These colours will run throughout our company branding.
Neil and Johnny have decided to re-design the logo using the colours from the presentation (black, white and blue C:40 M:15 Y:0 K:0). These colours will run throughout our company branding.
- Promotional Material (Posters)
Johnny and Neil will also design these. The posters will be in select areas of the university to promote our company, the work that we are doing, the charity (SkatePal) and also to advertise the details of our stall and products on sale.
Johnny and Neil will also design these. The posters will be in select areas of the university to promote our company, the work that we are doing, the charity (SkatePal) and also to advertise the details of our stall and products on sale.
- POS
We would like to add extra touches linking back to the 'Salt & Sauce' idea. Just like in a chip shop we will wrap the t-shirts up in newsprint (patterned with our logo) and then place them inside of our branded bags. These will also be small keepsakes for the customers and reminders of the company. This would advertise us.
We thought about using printed tote bags rather than basic paper ones. The paper bags would be cheaper to buy, easier to print yet they aren't as durable (if it rains for example). They could only be re-used a few times before they start to tear and break. Whereas the tote bags could be re-used and promote our company/brand a lot more effectively if used more than once.
After looking at the pro's and con's we have decided to stick with using paper bags, yet if we have sufficient funds left over we could print the tote bags instead/as well as. Whether we use these as something to sell or simply something that you get free with a purchase would depend on the cost.
We would like to add extra touches linking back to the 'Salt & Sauce' idea. Just like in a chip shop we will wrap the t-shirts up in newsprint (patterned with our logo) and then place them inside of our branded bags. These will also be small keepsakes for the customers and reminders of the company. This would advertise us.
We thought about using printed tote bags rather than basic paper ones. The paper bags would be cheaper to buy, easier to print yet they aren't as durable (if it rains for example). They could only be re-used a few times before they start to tear and break. Whereas the tote bags could be re-used and promote our company/brand a lot more effectively if used more than once.
After looking at the pro's and con's we have decided to stick with using paper bags, yet if we have sufficient funds left over we could print the tote bags instead/as well as. Whether we use these as something to sell or simply something that you get free with a purchase would depend on the cost.
When & Who?
- 1st stall: Interview week (Monday 10th March): Vulnerable influential new students.
- 2nd stall: (17th March: Decide on dates/all week) To uni students/anyone who hears about us
- 1st stall: Interview week (Monday 10th March): Vulnerable influential new students.
- 2nd stall: (17th March: Decide on dates/all week) To uni students/anyone who hears about us
Where & How?
We will choose a corridor to set up our stall. We will have to look at which would be the most successful and have the most passers by (maybe near/in the canteen?)
We will have to speak to the health & safety officer about our stall (where and what will be on it).
We will choose a corridor to set up our stall. We will have to look at which would be the most successful and have the most passers by (maybe near/in the canteen?)
We will have to speak to the health & safety officer about our stall (where and what will be on it).
Timetable:
Monday 3rd March:
11AM - 12PM : Have T-shirt designs and logo done ready for a crit to improve them.
11AM - 12PM : Have T-shirt designs and logo done ready for a crit to improve them.
Tuesday 4th March:
1PM - 2.30 PM: Meet to show very final designs for logo and t-shirt designs.
2.30PM - 3PM : Invert designs on Photoshop and print out.
3PM - 4PM: Prepare screens for screen printing.
1PM - 2.30 PM: Meet to show very final designs for logo and t-shirt designs.
2.30PM - 3PM : Invert designs on Photoshop and print out.
3PM - 4PM: Prepare screens for screen printing.
Wednesday 5th March:
9AM - 12PM: Screen print main design onto the front of the T-shirts (1 of each design at least). Digitally print posters. (Video process to upload to Twitter, Facebook and Instagram)
1PM - 4:45PM: Print logo's onto sleeves (SkatePal and Salt & Sauce) and pin up posters around uni.
9AM - 12PM: Screen print main design onto the front of the T-shirts (1 of each design at least). Digitally print posters. (Video process to upload to Twitter, Facebook and Instagram)
1PM - 4:45PM: Print logo's onto sleeves (SkatePal and Salt & Sauce) and pin up posters around uni.
Thursday 6th March:
9AM - 10AM Take promotional photo's of merchandise
10AM - 11 PM: Edit images & 'process video'
11AM - 2PM: Create a thorough presentation for crit and mount posters & borrow mannequins for t-shirts. Post 'process video' to all social media & promote the stall for next week.
2PM - 3:30PM: Run through presentation and make notes to prompt us (ask someone to watch us to make sure we have included everything).
9AM - 10AM Take promotional photo's of merchandise
10AM - 11 PM: Edit images & 'process video'
11AM - 2PM: Create a thorough presentation for crit and mount posters & borrow mannequins for t-shirts. Post 'process video' to all social media & promote the stall for next week.
2PM - 3:30PM: Run through presentation and make notes to prompt us (ask someone to watch us to make sure we have included everything).
Friday 7th March:
9AM - 9:30AM: Make sure everything works (presentation) and we have everything perfect.
9:30AM: Be ready for final crit/presentation
9AM - 9:30AM: Make sure everything works (presentation) and we have everything perfect.
9:30AM: Be ready for final crit/presentation
Additional Work (If We Have Time:
- Laser cut key rings (logo)
- Print logo's onto bags (paper or tote?)
- Print Logo onto newsprint
- Laser cut key rings (logo)
- Print logo's onto bags (paper or tote?)
- Print Logo onto newsprint
