- Experiments & Development - 






I then began to print out examples of the typeface Garamond. I started off with the letters A, B and D as I wanted to try a letterform with no bowl and structure (A) and two other letters that had Counters and different types of Bowls (B,D). I tried regular and bold to see which one would work best for experimenting with using the word Anatomy. I then got some tracing paper and worked over the top of the letterforms and tried visually representing veins, muscles and bones.



 These are examples of 10x10 Garamond letterforms I printed off to help me experiment with different elements and manipulations to portray my chosen word Anatomy.


This shows an example of a block colour letterform and a outline of the font Garamond. I decided I did not want to manipulate the actual typeface itself as the serifs would be a good element to experiment with bones and muscles giving it more of a realistic character.



These examples in my sketchbook are my initial first ideas and designs. I tried to manipulate the crossbar in the A and found it did not look appropriate or portray Anatomy. The image below however I experimented with the muscular forms in the human body, trying to replicate how the muscles are form and making it look realistic. 

Although, I did try one letterform with colour which I thought look terrible and did not work at all. It took away the focus on the detail of the muscle which is not what I intended. I chose to stay with the black and white contrast the making a bigger eye catching impact.




These experimental designs were a lot more successful as I started to get an initial idea of the look I wanted to go for. I tried bones, intestines, muscles and even the inside of veins of what blood would look like underneath a microscope. I really like the attention the detail draws and makes you think what it actually is in a subtle but obvious way.




These designs were my most successful as I mainly used bones and muscular elements of the human body. I found that the bones worked best on the brackets on the serifs making it look almost like feet. The muscles also added depth and definition to the letterform.


FINAL OUTCOME







Self Evalutation

Through my research and experimentation I believe the final outcomes I produced communicate visually the definition of the word Anatomy very clearly. Using different parts from the skeletal, muscular, nervous and digestive system I have used a more obvious approach working with the letterforms. There is no use of colour in my finals as in one of my experiments I found that colour took away the focus from the detailed and defined illustrations. The black and white work well together contrasting with one another to making a more eye catching interesting impact.

However I am not happy with the paper quality I used to draw my designs on. I used a very thin weight  so it was easier to trace onto but making the designs look very flimsy and not professional. To improve I would like the scan in my designs and digitalise them further to see what other effects I could do and also print them onto better quality paper.

Feedback

Successful at communicating the word Anatomy through the illustrations inside and on the letterforms. The top first two worked best and were most successful and they were not constricted by the outline of Garamond. 

Consider researching into present day use of skeletal typefaces such as Topshop and Halloween stores.





Alphabet Soup


For this brief I was given a random word and typeface. I had to combine the definition of Anatomy word with the typeface communicating visually what exactly it is. The group task was to view the typeface and the word Anatomy and write down the first word that comes to mind which is what the arrows show. 




I then drew a mind map quickly brainstorming the definition of Anatomy and what it stood for. This gave me a wide range of possible things I could further research and potentially portray through the typeface Garamond. 




I then began research on my typeface Garamond, starting with its history. I found a book called 'A Visual History of Typefaces and Graphic Styles' which had some informative facts on who created it and when it was created. Claude Garamond created the typeface back in the early 1500's, he was also the first independent type designer and punch cutter. The typeface reduced the Gothic type influence around europe at the type as his roman fonts were extremely popular with their refined letter spacing and harmony between capitals and lowercase letters. 


These are two examples of the typeface below, the first showing it in practical use and the second an example of glyphs and it in italic.






























Both of these images are more research into Claude Garamond and the typeface itself. I found examples of how the typeface is used in present day posters which worked successfully, with its traditional elements I think it would work best for romantic or historic films at it would visually suit the genre.


In the studio workshop we were put into groups and given a task to manipulate and change a letterform from a serif to a san serif and vice versa. This was helpful and informative on understanding the difference between both letterforms.




These two images below are mock ups and attempts at changing the letterforms. Each person had a turn at trying a different way of manipulating the letterform, then we chose which one was the most successful and worked best. The A I thought was a lot harder with the curved bowls and the tail to remove whilst the R had more structure.




 During the workshop we were also taught the terminology of type. Given examples also helped learned the different elements to parts of a letterform.


   


These images represent more research into the word Anatomy and the typeface Garamond. I began to learn the different systems in the human body that work together to function it. I mainly wanted to focus on the Skeletal, Nervous, Digestive and Muscular systems because I thought they would be more successful at visually representing of the definition of Anatomy. 



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